We are delighted to announce that Kindred Group plc have acquired 100% of Relax Gaming in a move that will strengthen our strategy to increase focus on product and customer experience. You can read more of the official announcement below, including a link to the full Press Release:

Kindred Group has signed an agreement to acquire the remaining outstanding shares in Relax Gaming, a leading and rapidly growing B2B iGaming supplier, at an implied valuation of up to EUR 320 million for 100 per cent of the shares on a cash free and debt free basis. Kindred has been invested in Relax Gaming since 2013 and the transaction will allow Kindred to acquire the remaining 66.6 per cent of the outstanding shares. 

“Through this acquisition we add a rapidly growing and profitable B2B business with a world-class product portfolio, giving us greater control over our casino, poker and bingo offering, putting Kindred in a significantly better position to achieve our long-term strategy to increase our focus on product differentiation and customer experience”,  Henrik Tjärnström, CEO at Kindred Group.

Download the full Press Release HERE

Kind Regards,
Your Kindred Affiliates Team