We are delighted to announce that we have been nominated at the upcoming EGR Operator Marketing & Innovation Awards in the category of “Affiliate Marketing Campaign”.
Our nominated campaign took place in Q4 2019 and was called Affiliate Shop!
To quickly refresh your memory, we launched a shop page which detailed all the prizes on offer for this 3-month promotion, and gave bespoke targets for opted-in members to reach and exceed in order to win points. The bigger the prize, the more points it took to claim it. Affiliates had the chance to accumulate points, and exchange those points for prizes! Ranging from small cash amounts to big trip packages, affiliates could decide what they won! It was a huge success with high opt-in rates, great reviews from our partners and lots of winners!
Kindred Group have also been nominated in 10 other categories so we hope to bring back multiple awards!
- Casino Marketing Campaign
- Casino Innovation in RG
- Bingo Marketing Campaign
- Innovation in Bingo
- Innovation in Horse Racing
- Innovation in Poker
- Innovation in Sports Betting
- Personalised Marketing campaign
- Sportsbook Innovation in RG
- Sportsbook Marketing campaign
As you can see, Kindred Group have been nominated in several “innovation” categories which is especially exciting given one of our company values is “We Seek To Innovate”!
If you are interested in reading a full breakdown of the categories, Click Here